Use Social CRM to Focus on the Individual
Something we’ve talked about numerous times on this blog is the idea that we should use social CRM solutions to monitor the conversations happening about our brands. And this is absolutely true – those...
View ArticleUsing Social CRM Solutions for Event Management
Practically no event happens in a singular fashion anymore. Sports, television, conferences, and just about any other event you can think of – big or small – all exist online, as well. Whether you...
View ArticleSocial Media: Moving From Listening to Engagement
Probably one of the most important lessons your parents and teachers tried to get you to understand growing up was that it’s always better to think before you speak. Social media makes it easy (perhaps...
View ArticleManaging Governance With Multiple Social Profiles
Social media governance goes well beyond simply having a social policy in place for your employees. The policy, in fact, is merely a part of the overall governance strategy. With so many social...
View ArticleManaging Social Campaigns and Online Events
When businesses make a real drive to incorporate social media, it becomes difficult to ignore the usefulness social channels bring to online events and marketing campaigns. As we become increasingly...
View ArticleThe ‘R’ in Social CRM Stands For ‘Relationship’– Not ‘Records’
Tracking interactions with social CRM adds a completely new layer (or layers, depending on how you look at it) to your traditional CRM experience. Suddenly you find yourself monitoring conversations...
View ArticleIt’s time to ‘democratize’ social within the organization and not limit it to...
It feels, sometimes, as though social media might be the least social activity ever, doesn’t it? It’s easy to get caught up in echo chambers or feel like there’s a process that we have to follow –...
View ArticleWhat We Leant from Social Engagements of Sony, Panasonic & Samsung at 2013 CES
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform,...
View ArticleSocial Media for Educational Institutions: How to get started
Spend any amount of time around prospective students entering universities, and one thing will become very apparent and quite quickly: they are social creatures. Their social interactions extend far...
View ArticleSocial Selling: It’s more about social and less about selling
When social media started to take off, it felt everyone in the teens had MySpace pages first, then Facebook accounts and Twitter handles later; and well, the older generation scoffed. But as these...
View ArticleClik here to view.
Can You Engage Like Amazon Does? Top Consumer Engagement Lessons from Amazon
In the past few years, Amazon has shot up the ranks to become one of the popular and successful retailers in the United States. In 2013, Amazon posted an incredible 27.2% growth over 2012, dwarfing the...
View Article
